As a little girl, Fuu Sawatari's father taught her to love photography. They took pictures everywhere they went. But after he passed away, seeing those photographs only served as a reminder of her loss, so she locked them away to be forgotten. Years later, her brother Kou finds their father's picture album, and as he flips through its pages, the pictures remind Fuu of all the happy memories of her father that she will carry with her forever.
Now, as the shy Fuu enters her first year of high school, she once again takes up her father's old camera, determined to take wonderful pictures that will bring joy and happiness to others.
As Fu and her friends begin their third and final year of high school, the photography club gets two new members; freshman Takumi Shindou and sophomore Suzune Maekawa. Thinking about what to do after graduation, Fu decides she wants to pursue a career combining photography and travelling. Afterwards, Fu's family tell Fu about the time she took a picture of her father and first learned about "tamayura" from him. Later, as Chihiro and Tomo pay a visit for the Bamboo Festival, announcing that they plan to study abroad after graduation, Fu is shocked to learn that Riho is planning to leave town. During the festival the next day, as the girls get to see Kanae as part of Sayomi's explorer's club, Fu is approached by Riho, who explains she is going to Tokyo to open a gallery with her friend. Thankful for everything Riho has done for her, Fu promises the carry on her torch in pursuit of a career in photography.
Norie swears off making sweets after her older brother Masanori doubts her ability to become a world famous patissiére, deciding to pursue another career. Wanting to express their love of Norie's sweets, Fu and the others decide to hold a fair as a farewell to Norie's sweet-making. Realizing how much she enjoys both making sweets and seeing people eaying them, as well as hearing Masanori's apology, Norie returns to doing what she loves. Later, as Kaoru has still yet to decide what career to pursue, Chimo announces she is getting married and asks girls for ideas for her reception. The girls pay a visit to a wedding the Maestro is doing photography for, where Kaoru becomes awed by the efforts of the wedding planner. After receiving some advice from Sayomi, who recalls how Kaoru once tried to walk all the way to Fu's house to cheer her up, Kaoru comes up with the perfect wedding plan for Chimo, who reveals that Dougou is to be her groom, deciding to aim for a job like a wedding planner that brings people happiness.
While discussing future careers, Maon becomes shocked when her father tells her she will not be allowed to take over their family's inn as he plans to close it down once he retires. Hoping to change his mind, the girls accompany Maon back to her home. Finding that Maon's father had broken his foot, Maon and the others help Maon's mother run the inn. That night, Maon overhears her parents talking and assumes that inn is in heavy debt. Thinking over this, Maon decides she wants to study economics in order to support the inn while still pursuing all of her other dreams. Although her parents soon reveal they aren't actually in debt, they stand by and support Maon's decision. Later at the bamboo lighting festival, as Fu sends her camera in for repairs again and worries about her future, she and the others meet up with Kanae and some of her college friends. Afterwards, Fu meets up with Natsume, who suggests that it is fine to accept help from others, though finds her camera is still being repaired. Worried that Fu has been acting strangely, Kaoru asks Chihiro for advice before confronting Fu, who expresses her true feelings in that she wants to be with Riho in Tokyo, but is scared of losing her camera and becoming separated from her friends.
Once Fu's camera is repaired, the other girls have a go with it, assuring Fu of new experiences that await and encouraging her to talk with both her family and Riho about studying in Tokyo. During the Christmas season, Kanae helps the girls study for their entrance exams before Sayomi takes everyone on a hiking trip to watch the first sunrise of the new year. Come January, Fu comes to stay with Chihiro as before taking her exams in Tokyo, after which she stops by Riho's gallery, where Riho offers to let Fu live with her if she passes. As everyone manages to pass their exams and together to hike up Mt. Asahi, Fu's camera permanently breaks after taking one last photo. Receiving a new digital camera from Natsume the same day, Fu brings all of her friends together to appear in its first photograph. Following graduation, everyone sees Fu off as she sets off for Tokyo. As everyone settles into their new routines, Fu keeps with her the last photo from her old camera and the first photo of her new one, both of which have tamayura.